Protecting victims, preventing violence,  and empowering survivors


“Make a social statement with your fashion  statement. Wear denim on April 26th!”

Stand with your community and survivors of sexual assault tomorrow by wearing denim. What’s denim got to do with sexual assault awareness? The nationally recognized day stems from a rape case in Italy in the 1990’s.

For the past 18 years Peace Over Violence has run this campaign and we always participate and encourage our community to do so as well. It is such a simple, yet profound, way to physically show that sexual assault victims are supported here, and that perpetrators have no place in our community. In addition, those working in an agency where jeans or denim is not the standard “dress code” it opens up a door for a conversation regarding sexual assault awareness and victim support with those who might not normally have a platform to do so.

DON’T FORGET – Tag us in your pictures! We want to show victims and survivors in our community just how well  they are supported by sharing everyone’s denim attire on social media.


INSTAGRAM & TWITTER > @dvpsasruco

An 18-year old girl is picked up by her married 45-year old driving instructor for her very first lesson. He takes her to an isolated road, pulls her out of the car, wrestles her out of one leg of her jeans and forcefully rapes her. Threatened with death if she tells anyone, he makes her drive the car home. Later that night she tells her parents, and they help and support her to press charges. The perpetrator is arrested and prosecuted. He is convicted of rape and sentenced to jail.

He appeals the sentence. The case makes it all the way to the Italian Supreme Court. Within a matter of days the case against the driving instructor is overturned, dismissed, and the perpetrator released. In a statement by the Chief Judge, he argued, “because the victim wore very, very tight jeans, she had to help him remove them, and by removing the jeans it was no longer rape but consensual sex.”

Enraged by the verdict, within a matter of hours the women in the Italian Parliament launched into immediate action and protested by wearing jeans to work. This call to action motivated and emboldened the California Senate and Assembly to do the same, which in turn spread to Patricia Giggans, Executive Director of Peace Over Violence, and Denim Day in LA was born. The first Denim Day in LA was in April 1999, and has continued every year since.